D_X: Redefining Corporate Identity

An Elastic Mark for a Law Firm

D_X is a law firm that stands out from the crowd with its innovative and adaptable corporate identity. Designed by Jose Jimenez Valladares, the D_X logo breaks away from traditional static marks and embraces the concept of elasticity. With no defined proportion or determined corporate color, the logo is a combination of the letters "D" and "X" joined at the base by a straight line. This line can be lengthened or shortened depending on the application, always encompassing the physical limit of the element. The elastic line serves as a metaphor for the firm's ability to adapt to the ever-changing needs of its clients.

The versatility of the D_X logo allows it to be used across various communication platforms. From box wrapping tapes that completely wrap around packages, to labels of different widths that elongate the logo, the design creates unique and eye-catching visuals. In signage, the logo can be moved from one place to another within the law office, adding a dynamic element to the physical space.

The D_X logo was created in 2008 and remained valid until two years ago. It has received numerous accolades, including the silver medal in the 2008 EDAWARDS and a 2008 Good Design Award in Chicago. Additionally, it was nominated for the Designpreis Deutschland 2010, further solidifying its status as a groundbreaking design.

The D_X logo's innovative approach to corporate identity has garnered recognition in the design community. It was awarded the Iron A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The D_X logo is respected for its integration of industry best practices and competent technical characteristics, contributing to a better world through its fulfillment and positive impact.